The latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on India Digital OOH Advertising Market Growth
India Digital OOH Advertising Market Overview:
The India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027. Digital out-of-home (OOH) represents an interactive communication medium that automates ad transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes, colleges, arenas, gas stations, convenience stores, barbershops, airports, etc. DOOH is also used at bus shelters and train stations to promote services and goods. As a result, this medium finds widespread applications across various sectors, including retail, banking, recreation, transportation, education, etc.
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India Digital OOH Advertising Market Trends:
The emerging trend of digital and internet-based advertising platforms and the escalating infrastructural developments are among the primary factors driving the India digital OOH advertising market. Besides this, the rising retail facilities and the inflating number of people spending time outdoors are further augmenting the market growth. Moreover, the incorporation of advanced technologies with DOOH, including Virtual Reality (VR) and Augmented Reality (AR), is also catalyzing the market across India. Apart from this, the introduction of innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing number of travel and tourism activities and the development of tactile platforms that provide valuable services to individuals for finding information quickly are also stimulating the market growth. Furthermore, the elevating requirement for digital signage at amusement parks is expected to bolster the India digital OOH advertising market in the coming years.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Report Features
Details
Base Year of the Analysis
2021
Historical Period
2016-2021
Forecast Period
2022-2027
Units
US$ Billion
Segment Coverage
Format Type, Application, End User, Region
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India digital OOH advertising market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on format type, application and end user.
Breakup by Format Type:
Breakup by Application:
Breakup by End User:
Breakup by Region:
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Key highlights of the report:
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