Let the world love the taste of Hainan – A bite of Hainan landed in New York’s Times Square

October 30 04:17 2022

Recently, A bite of Hainan Season 4 landed in New York’s Times Square which is famous as “the crossroads of the world”, demonstrating the cuisines of Hainan from China to thousands of New Yorkers and tourists from around the world. In the theme video, various kinds of Hainan dishes take turns to present a feast full of Chinese culture in the downtown Manhattan, attracting visitors approach to enjoy this great show.

70 themed live broadcast programs, 140 talented chefs and food culture promoters from Hainan showed up in the broadcast studio to explore the featured cuisine from more than 10 cities and counties on the Hainan Island. The Weibo hashtag #寻味海南#(A bite of Hainan) has been read more than 500 million times and triggered a heated discussion about Hainan cuisine on Youtube and Twitter from all over the world. A bite of Hainan Season 4 is exposing the impression of Hainan cuisine to the world with global perspective.


It is reported that in order to excavate the core of Hainan catering culture and deliver the taste of Hainan to the world, the food culture IP A bite of Hainan launched by Hainan Department of Commerce, Hainan Hotel & Catering Industry Association and Sina Hainan has been broadcasted for four seasons. Through the popular medium like online broadcast, short video and many other performance,A bite of Hainan combines Qiong-style cuisine with Hainan’s history, culture and folk customs to consist a complete “communication symbol”, it would continue conveying Hainan delicacies to the world and promoting the internationalization of Hainan catering.

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