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The key factors fueling the growth of this market include increasing application of AR devices in healthcare, increasing demand of AR in retail and e-commerce post pandemic, rising investments in AR and VR market, partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels, rise in demand for AR in architecture, increasing demand for VR in training and education, high growth of AR and VR in travel, tourism and enterprise applications.
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Key Findings of the Global Augmented Reality and Virtual Reality Market:
1. HTC Vive announced Viveverse, a cross-platform metaverse, which is an open source VR metaverse composed of various interactive worlds, apps, games. It enables the users to travel between various platforms like Vive Sync and Engage.
2. Sony enhanced its already existing product – VR headset – PSVR headset. Sony claimed to develop a PSVR headset for better experience of virtual reality in PlayStation as the PSVR headset will connect directly into PlayStation 5 console.
3. HTC announced wrist tracker for Vive Focus 3 which is a wearable device, that helps in tracking through infrared LEDs that are tracked optically through the device’s onboard camera sensors. Tracker motion, trajectories can be tracked even if tracker is out of camera view by using high frequency IMU data and advanced kinetic model.
What are the Driving Factors of Evolution of technologies and consolidation of Augmented Reality and Virtual Reality Market?
The AR and VR market is projected to grow from USD 37.0 billion in 2022 to USD 114.5 billion by 2027; it is expected to grow at a CAGR of 25.3% from 2022 to 2027.
Head-mounted displays contribute for maximum market share for AR and gesture tracking devices comprise a maximum market share
For device type segment of AR and VR market, The AR market for head-mounted displays is anticipated to be contributing to maximum market share at a faster growth rate during the forecast period. The use of HUDs in the automotive sector is expected to boost the growth of the AR market for HUDs.
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Augmented Reality and Virtual Reality Market by Top Companies Profiles: Hardware market for AR and VR is expected to grow more than the software market in the forecast period.
For the offering type segmentation of AR and VR market, the market offers software as well as hardware in both AR and VR market. The market for hardware devices is currently limited. However, it is expected to witness a higher growth rate than the software market owing to the increasing adoption of AR and VR hardware devices. Increasing penetration of AR software solutions and their compatibility with existing hardware devices are expected to drive the growth of the AR and VR market for software during the forecast period.
Major players in the augmented reality and virtual reality market are Google (US), Microsoft (US), Sony Corporation (Japan), Samsung Electronics (South Korea), HTC (Taiwan), Apple Inc., (US), PTC Inc., (US), Seiko Epson (Japan), Oculus VR (by Facebook (US)), Lenovo (China) are the key players in the global AR and VR market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, contracts, and acquisitions to increase their market share.
Regional Insight by MarketsandmarketsTM Research:Asia Pacific to register higher CAGR during the forecast period
The maximum market share of the AR market is contributed by North America, with a maximum market share during the forecast period. Even though the AR market are developed in North America, the expected growth rate is lesser than the other regions such as Asia Pacific, which has the highest growth rate during the forecast period, the reason being that the market is already developed in this region, hence, stagnating growth up to a certain extent. For VR market, Asia Pacific region has the largest share in the market in 2021 as well as it is also the fastest-growing region for VR market during the forecast period with the highest growth rate. Several start-ups in the US, Germany, Canada, France, the UK, and India have focused on the upcoming trends in AR and VR services and trends such as virtual training, virtual try-ons for clothing, jewelry, make-up, virtual furniture shopping, Heads-up display in automobile industry; which led to growth in the AR devices and apps in the industry as a whole, which in turn, leads to growth in the AR and VR market.
Regions & Countries Covered:
North America – (U.S., Canada, Mexico)
Europe – (U.K., France, Germany, Italy, Spain, Rest of Europe)
Asia Pacific – (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
Latin America – (Brazil, Argentina, Rest Of Latin America)
The Middle East & Africa – (GCC Countries, South Africa, Rest Of the Middle East & Africa)
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