The global fitness app market size is expected to reach USD 10.9 billion by 2026, according to a new report by Radiant Insights, Inc., growing at a CAGR of 21.1%. The growth of this market can be attributed to the increasing number of people seeking a health-conscious lifestyle. Innovative health apps help people stay fit and healthy.
Such apps are perfect for athletics due to wide applications of wearable devices. Athletes often rely on data from these apps and wearable devices. In addition, with increasing awareness about healthy lifestyle, rising number of people are adopting wearable devices.
Players in the market are increasingly focusing on strategies such as partnerships and acquisitions. In November 2013, Under Armour, Inc., a manufacturer of footwear and sports apparel, acquired MapMyFitness, which operates a range of fitness-oriented websites and related mobile applications, for USD 150 million. The apps provided by MapMyFitness are used to track user activities, ranging from gym workout to daily at-home exercises.
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Further key findings from the report suggest:
• Among all app types, the exercise & weight loss segment held the largest share in 2018
• The activity tracking segment is expected to grow at the highest rate from 2019 to 2026
• Among all platforms, iOS accounted for the largest share in 2018; however, the fitness app market for Android is likely to grow at the highest rate during the forecast period
• Among all devices, smartphones held the largest share in 2018 as mobile network operators consider mobile health to be an opportunity for investment due to increased adoption of smartphones and rising awareness about health & nutrition
• Among all regions, North America held the largest share in 2018 owing to technological advancements and presence of major players in the region
• Asia Pacific is likely to grow at the highest rate during the forecast period
• Adidas; Appster; Fitbit, Inc.; FitnessKeeper; Azumio, Inc.; MyFitnessPal Inc.; Nike; Noom; Under Armour, Inc.; Applico; Aaptiv; and Appinventiv are some of the key players.
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Table of Contents
Chapter 1 Methodology and Scope1.1 Market Segmentation & Scope1.1.1 Type1.1.2 Platform1.1.3 Device1.1.4 Regional Scope1.1.5 Estimates And Forecast Timeline1.2 Research Methodology1.3 Information Procurement1.3.1 Purchased Database1.3.2 Gvr’s Internal Database1.3.3 Secondary Sources1.3.4 Primary Research1.4 Information or Data Analysis1.4.1 Data Analysis Models1.5 Market Formulation & Validation1.6 Model Details1.6.1 Commodity Flow Analysis (Model 1)1.6.2 Volume Price Analysis (Model 2)1.7 List of Secondary Sources1.8 Objectives1.8.1 Objective – 11.8.2 Objective – 2
Chapter 2 Executive Summary2.1 Market Outlook2.2 Segment Outlook2.2.1 Type2.2.2 Platform2.2.3 Device2.2.4 Region2.3 Competitive Insights
Chapter 3 Market Variables, Trends, & Scope3.1 Market Segmentation3.2 Penetration & Growth Prospect Mapping3.2.1 Penetration Analysis3.2.2 Market Driver Analysis3.2.3 Market Restraint Analysis3.3 Fitness App Market: Business Environment Analysis Tools3.3.1 Porter’s Five Forces Analysis3.3.1.1 Bargaining Power of Suppliers3.3.1.2 Bargaining Power of Buyers3.3.1.3 Threat of New Entrants3.3.1.4 Competitive Rivalry3.3.1.5 Threat of Substitutes3.3.2 Pestel Analysis3.3.2.1 Political & Legal3.3.2.2 Economic3.3.2.3 Technological
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