The global potato protein market size is expected to reach USD 107.47 million by 2025, registering a CAGR of 4.3%, as per a new report by Grand View Research, Inc. The market products are gaining traction due to its consumption as a food supplement.
Ongoing product development and innovations will further drive the market demand. For example, Summit Nutritionals International, Inc. launched antioxidant potato protein powder isolate, which increases strength and helps lose weight. Avebe and Bioriginal Food & Science Corp. launched Solanic and Solathin vegan protein isolates, respectively.
Globally, the European market was the largest regional segment in 2018 and held a revenue share of more than 30%. The region is likely to lead position throughout the analysis period. However, the Asia Pacific market is also projected to emerge as the fastest-growing regional market by 2025. This can be attributed to the increasing consumption of food supplements and replacement for products such as milk, processed sports nutrition, and poultry diet.
Potato Protein Market Highlights
Amid the ongoing Covid-19 pandemic, the World Health Organization (WHO) has presented nutritional advice to boost immune systems to lower the risks of chronic diseases. The WHO has emphasized including vegetable protein like potato protein in regular diets for combating Covid-19 and other diseases including diabetes, overweight, heart disease, obesity, stroke, and certain types of cancer
More developing countries in Latin America have identified sweet potatoes as a super food and is regarded as the Caribbean’s regenerative giant. This has facilitated small farmers to produce marginal crops, allowing rural communities to take up agriculture in limited cultivable land
In January 2021, Taco Bell launched complex carbohydrate-rich Cheesy Fiesta Potatoes topped with sour cream and nacho cheese considering its nutritional value, due to popular demand. The product is enriched with antioxidant-rich vitamin C to aid the human immune system, and potassium for optimizing the muscle strength, nervous and cardiovascular system functioning, a source of dietary fiber (particularly in the potato skins), and a potential energy source when consumed before workouts
Isolates type segment is projected to register the fastest CAGR by 2025 as it is beneficial for enhancing the immunity system and is driven by constant product innovation. For instance, Innovix Labs launched an all-natural and gluten-free vegan product with 100% potato protein isolate
The feed segment is anticipated to exhibit the fastest CAGR of 4.7% by 2025 as potato protein is extensively used in poultry diets and works as antibiotics. The segment’s growth is driven by product innovation. For instance, Roquette Freres has launched Tubermine FV potato protein product to be used in calf milk replacers
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Potato Protein Market Segmentation
Grand View Research has segmented the global potato protein market on the basis of type, application, and region:
Potato Protein Type Outlook (Revenue, USD Million, 2015 – 2025)
Isolates
Concentrates
Potato Protein Application Outlook (Revenue, USD Million, 2015 – 2025)
Food & Beverages
Feed
Potato Protein Regional Outlook (Revenue, USD Million, 2015 – 2025)
North America
U.S.
Europe
U.K.
Germany
Asia Pacific
China
India
Central & South America
Brazil
Middle East & Africa
Africa
List of Key players in Potato Protein Market
Avebe
Bioriginal Food and Science Corp.
Roquette Freres
Agrana Beteiliguns AG
Peppes Group
Emsland Group
KMC Ingredients
AKV Langholt
PPZ Niechlow
Sudstarke
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