Indian Exotic Vegetables Market Set for Rapid Growth: Projected 16.30% CAGR from 2024 to 2032

November 21 20:37 2023
Indian Exotic Vegetables Market Set for Rapid Growth: Projected 16.30% CAGR from 2024 to 2032
Indian Exotic Vegetables Market Report 2024-2032
In India, the market for exotic vegetables like sweet corn, lettuce, and baby potatoes is growing due to increasing disposable incomes and a heightened awareness of their nutritional benefits, fueling the demand for these vegetables across the country.

Indian Exotic Vegetables Market Outlook

 

Expert Market Research’s latest study, titled ‘Indian Exotic Vegetables Market Share, Size, Growth, Report and Forecast 2024-2032,’ offers a comprehensive evaluation of the Indian market for exotic vegetables. This detailed report analyzes the market across various segments, including types of vegetables, sectors, distribution channels, and key producing and consuming states.

 

The study closely follows current trends within the industry and examines their effect on the overall market. It also delves into the market dynamics by looking at essential indicators of demand and pricing. Furthermore, the report includes a thorough analysis using tools such as SWOT and Porter’s Five Forces models.

 

Indian Exotic Vegetables Market Size

 

The Indian exotic vegetables market, characterized by a diverse range of unique and nutritionally rich produce, is poised for significant growth in the coming years. With an expected Compound Annual Growth Rate (CAGR) of 16.30% during the forecast period of 2024-2032, this market segment reflects a rapidly evolving landscape within India’s broader agricultural industry.

 

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This growth can be attributed to several key factors. Firstly, there’s an increasing consumer inclination towards healthier and more varied diets, which include exotic vegetables such as avocados, asparagus, artichokes, and various types of lettuce and herbs. These vegetables, once considered niche, are now gaining widespread popularity due to their health benefits and the growing trend of culinary experimentation among Indian consumers.

 

Indian Exotic Vegetables Industry Definition and Major Segments

 

Exotic vegetables refer to those that are cultivated in a specialized manner, often grown in regions where they are not naturally found. Common examples of such vegetables include broccoli, parsley, and cherry tomatoes. Additionally, the commercial farming of these vegetables typically takes place in controlled environments like green shade net houses, which are designed to provide optimal growing conditions despite being outside their native habitat.

 

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On the basis of variety, the market can be bifurcated into:

 

  • Mushrooms-Button

 

  • Sweet Corn

 

  • Baby Potatoes

 

  • Cherry Tomatoes

 

  • Broccoli

 

  • Coloured Capsicum

 

  • Zucchini

 

  • Lettuce

 

  • Purple Cabbage

 

  • Others

 

Based on sector, the market has been segmented into:

 

  • Organised Sector

 

  • Unorganised Sector

 

The major distribution channels of the product are as follows:

 

  • Unorganised Retail

 

  • Supermarket/Hypermarket

 

  • Online

 

  • Exports

 

  • Others

 

The major producing states included in the market are as follows:

 

  • West Bengal

 

  • Uttar Pradesh

 

  • Bihar

 

  • Madhya Pradesh

 

  • Gujarat

 

  • Others

 

The major consuming states included in the market are as follows:

 

  • West Bengal

 

  • Uttar Pradesh

 

  • Bihar

 

  • Madhya Pradesh

 

  • Maharashtra

 

  • Others

 

Indian Exotic Vegetables Market Share

 

The market share of the Indian Exotic Vegetables Market refers to the proportion of sales or revenue generated from exotic vegetables within the broader vegetable market in India. This figure is important for understanding the size and significance of the exotic vegetables segment compared to other vegetable categories.

 

To determine market share, one would consider factors such as:

 

  • Total Revenue: The overall revenue generated from the sale of exotic vegetables in India, compared to the total revenue from all vegetable sales.

 

  • Volume of Sales: The quantity of exotic vegetables sold in comparison to total vegetable sales.

 

  • Distribution Channels: The presence and effectiveness of various channels through which these vegetables are sold, including supermarkets, local markets, online platforms, etc.

 

  • Geographical Spread: The reach of exotic vegetables in different regions, considering both producing and consuming states.

 

  • Consumer Preferences: The degree of preference for exotic vegetables among Indian consumers, which can influence market share.

 

Understanding the market share of exotic vegetables in India helps in assessing the growth potential of this segment, the competitiveness of the market, and the strategies companies might need to increase their presence in this sector.

 

Indian Exotic Vegetables Market Demand

 

India’s market for exotic vegetables, including varieties like sweet corn, lettuce, and baby potatoes, is experiencing growth driven by rising disposable incomes and a growing awareness of the nutritional benefits of these vegetables. The surge in demand for green exotic vegetables, fueled by a heightened focus on health and fitness, is also contributing to this upward trend.

 

Looking forward, the market’s growth is expected to be further propelled by India’s increasing population and rapid urbanization. These factors are anticipated to lead to the substantial expansion of supermarkets and convenience stores, thereby enhancing the availability and sales of exotic vegetables across the country.

 

Indian Exotic Vegetables Market Trends

 

The Indian Exotic Vegetables Market is experiencing several key trends that reflect changing consumer behaviors and agricultural practices:

 

  • Increased Health Consciousness: With a growing awareness of health and wellness, Indian consumers are turning to exotic vegetables like kale, broccoli, and zucchini for their nutritional benefits.

 

  • Rising Middle-Class Affluence: The expanding middle class, with higher disposable incomes, is more willing to experiment with diverse and premium vegetable varieties.

 

  • Urbanization and Global Influence: Urbanization and exposure to global cuisines have led to a greater acceptance of exotic vegetables traditionally not part of the Indian diet.

 

  • Adoption in Culinary Practices: Exotic vegetables are increasingly being used in Indian cooking, with fusion cuisines incorporating these ingredients becoming popular.

 

  • Retail Expansion and Online Sales: The growth of supermarkets and online grocery platforms has made exotic vegetables more accessible to consumers across various cities.

 

  • Advancements in Agri-Tech: Technological advancements in agriculture, such as hydroponics and controlled environment farming, are enabling the cultivation of exotic vegetables in regions otherwise unsuitable for their growth.

 

  • Organic and Sustainable Farming: There’s a growing trend towards organic farming practices, with consumers showing a preference for organically grown exotic vegetables.

 

These trends indicate a dynamic growth phase for the exotic vegetables market in India, driven by evolving consumer preferences and advancements in agricultural practices.

 

Key Market Players

 

The major players in the market are:

 

  • Shreenath Agro Tech Pvt Ltd.

 

  • Nisarg Nirman Agro Products Pvt. Ltd.

 

  • S. P. Vegetables

 

  • Lawrencedale Agro Processing India Pvt Ltd.

 

  • Green Earth Fresh Produce (P) Ltd.

 

  • Others

 

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

 

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